Being proficient in digital marketing is a valuable skill to have nowadays, and many employers are actively looking for digital marketing experts to help them generate more sales, brand awareness and ultimately, help them increase their revenues. Digital marketing is also useful in your own business as it is cost-effective, provides you with a number of parameters so that you can reach your exact target audience, and is very effective at converting people into paying customers. Have a look at these 5 free courses that will help you sharpen your digital marketing skills.
Time to complete: 40 hours
Master the basics of digital marketing with Google’s free Interactive Advertising Bureau-accredited course (IAB). There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real world examples to help students turn knowledge into action!
Institute: The University of Edinburgh
Time to complete: 6 weeks
In an increasingly competitive market, marketing skills are vital to help organisations stand out, win customers, build loyalty and sustain long term impact and returns. This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. Learn how to build a compelling value proposition, establish a presence in a market, and compete effectively against rivals. As well as, how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to beat competitors, attract customers and build brand loyalty.
Institute: University of Illinois at Urbana-Champaign
Time to complete: 4 weeks
Analytics and data have become extremely important in recent years, as it allows businesses to make informed decisions about their customers, value proposition, product/service offering, and more. If you’re looking to increase your knowledge on analytics, or wanting to learn what digital analytics is all about, this is the course for you! In this course, you will learn the introductory theory and strategy behind marketing analytics that provides essential, actionable data to marketers that help them solve real-world marketing challenges.
Time to complete: 1 hour
This course is all about leveraging Facebook groups, online forums and YouTube to engage, attract and retain clients. The course is perfectly suited to consultants, coaches and others alike. Students will learn how to use Facebook groups to attract qualified, motivated clients, as well as create simple YouTube videos to create value for people, and thus gain traction amongst your target audience. Lastly, forums like Reddit will also be used to demonstrate how one can create value for people and through that value-creation, entice clients to make use of your services.
Time to complete: 10 hours
Alison provides you, the student, access to their free digital marketing course “Diploma in E-Business” to help build skills in Search Engine Optimisation (SEO), Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more. The course’s publisher is Google, which means you will learn how to use a number of Google’s own marketing and analytics tools so that you can apply those to your own business or brand – and in today’s world, we all know how important analytics and data are!